Website Development

When we were hired by QualityLogic to design their new website, the goal was clear—create an accessible website that meets Web Content Accessibility Guidelines (WCAG) and complies with the Americans with Disabilities Act (ADA). As the lead designer, I was excited and overwhelmed by the scope of the project. The site needed to follow specific…

It seems like every major company is rebranding, and with the goal to become less and less distinct. Over the past decade, minimalism and simplicity have surged in popularity, and we as consumers seem to have been left behind in a sea of conforming corporations. Why is that? Are designers getting lazy? Is this just…

Having an updated website has been a key component of business success and will continue to be in this digital age. There are “more than 263 million American consumers” who do their shopping online, which is approximately 80% of the population. Many companies are choosing to update their web presence for the first time in…

It takes about 50 milliseconds (that’s 0.05 seconds) for a user to form an opinion about your website. That opinion determines whether a user will stay or visit a competitor. People are heavily influenced by the visual aesthetic of a website, but a lot of beautiful “well-designed” sites are just plain confusing and hard to…

You might hire a passionate website designer, dedicated to providing your firm with cutting-edge technologies embedded in your web presence to show you change with the times. That goal-oriented approach of appearing cutting edge only goes so far. Their jaw-dropping design could ruin your search engine marketing (SEM) and search engine optimization (SEO) by creating…

There are no secret techniques to design a quality website. After all, every website’s purpose differs, as does the designer. However, there are a few standard elements that every good web design agency will keep in mind when creating a website. Below, we will explore each of these website design elements in detail so that…

We need DNS (domain name system) records for the same reason we need house numbers and street names in real life: to help us get to the right location. Every website out there is built on physical hardware, which introduces the problem of where. When I type in https://brandcraft.temp927.kinsta.cloud, how does my browser know which…

In a world where almost, everyone is digitally connected in some way, having an online presence and updated website is largely becoming a must-have for businesses. And a website is certainly one of the most common ways businesses connect with the rich and ever-growing online consumers. But let’s agree; it isn’t just about having a…

With over 50,000 WordPress plugins, it can be difficult to know where to start. Some of the first plugins a website developer adds to a site should be for security measures. Being on the Internet means dealing with spam and potential hacking, and WordPress has its fair share of vulnerabilities–especially if not properly maintained. Here…

Landing pages are crucial for converting qualified leads for online businesses commonly agreed upon by website developers. These pages should be simple and repetitive with a clear-cut direction for users, specifically for your pay-per-click (PPC) ads. To have the best shot at conversions, it’s best to pair your landing page with a new website design…