Oliver Russell’s client, Allegro Coffee Company (a subsidiary of Whole Foods Market), was looking for an Idaho-based design team with extensive packaging experience. Given our beverage and packaging experience, we were brought to the table as a creative partner. Our design team developed hand lettering to reflect the history of the property originally founded by Dr. Starkey, the deep geothermal source of the hot spring, and reflect an “Americana” style for the brand.