Cinder
PREHISTORIC BRAND INSPIRATION
We were fortunate to have partnered with Cinder brand before wine was in the bottle. We’ve enjoyed an excellent relationship over the past seven years, and are proud to be Cinder’s agency partner.
“Working with Carew Co has been integral in taking our vision, passion, and story from our minds into art. The path they helped us along was one where our blood, sweat, and tears transformed into beautiful packaging and memorable branding. Every point of contact that our customer has with our brand is one that is supported with a sensory experience that speaks to our brand, quality, and product. Their work has extended from our wine labels to our website, advertising, direct mail, and e-commerce. The trust we have with this company is beyond compare, as they are truly helping us shape the image of who we are and what we do.”
— Joe Schnerr, Owner
The Brand Identity and packaging represents the dramatic layers of lava and rock of Snake River Valley AVA’s prehistoric history. The visual language is a study in minimalism, which ensures the label is recognizable and stands out at point of purchase. The core graphic element of the brand is a minimal “seam” that ensures consistency in every marketing effort for the brand. The look and feel that is achieved reflects the sophistication and high level of quality of the wine. The seam can change color as with each variety, but is ever present in the packaging. We have evolved the brand for the Small Lot Series to include an overhead view of abstract lava flow and rock formations to extend the visual language.