Digital Marketing

Success in sales and marketing is strongly dependent on data, and every smart marketer knows the potential worth of intent data and its ability to help realize broad company objectives. It’s also crucial to note that successful sales results involve effective tactics, management, and effort. Not only will a comprehensive insight into consumer needs to…

“I don’t care how much a lead costs. What matters to me is Quality!”. Not too long ago I had a client say these words to me with such an intensity that it made an impact on the way that I approach B2B advertising. Further, assessing the quality of the leads that our teams provide…

SEO keyword research can be daunting, especially given the number of tools available, all of which claim to be the best and most of which want you to pay an exorbitant amount of money to use. For most small businesses, paying for these tools doesn’t make sense. So, are there free tools, and are they…

Google is often the first thing that comes to mind when you hear “digital paid ads platform,”. However, it should not be the only thing. While Google is the leader in search engines, Microsoft Ads should not be overlooked. Microsoft Ads bring in roughly 5.5 billion users per month. This leaves plenty of opportunities for…

As a website optimization agency, we rely heavily on Search Console to help keep an eye on potential issues. Most people know about Google Analytics, but many people don’t know about Search Console. And many people don’t know the difference between Analytics and Search Console. So what is Search Console? The easiest way to explain…

As part of our series on paid ad platforms today we are going to discuss Google Ads. There is no denying the power of Google. As the world’s leading search engine, it has access to the largest number of searchers trying to find solutions to everyday problems. There were 92.21 billion visits to Google in…

There are over 50,000 plugins in the WordPress repository–and these are just the free plugins. There are countless more that come at a premium. With so many choices, how do you know which plugins to use for your website? Let our full-service SEO agency fill you in. While that answer varies depending on your website’s…

Whether you’re new to the market, about to launch a product, or just want to beef up your current product line, a paid ads strategy would be beneficial. You’re probably well aware of that already, but have you determined which paid ad platform would be the best for performance? It’s vital to consider your overall…

Google Ad extensions are one of the most important parts of a successful Google Ads search campaign. Before you start using just any extensions, however, it’s important to understand their purpose and benefits. Google offers a wide variety of extensions. These extensions can be used in congruence with the ads in your campaigns to help…