The Biggest Video Marketing Mistake Clients Make

Video marketing mistake

Video is huge. We know that. The majority of the time people spend online is spent watching videos and because of that, now more than ever, businesses want to get themselves in front of those viewing eyes. But with billions of hours of content to consume out there, how do you make sure those viewers…

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Why We Use Design Thinking in Every Website Build

the power of design thinking in website builds

There are quite a few reasons people come to us for a website build or redesign. Maybe they want to look more professional, showcase products and services, grow their business, and the list goes on. Ultimately, those reasons are all pieces to the greater goal, to achieve an increase in sales and profit.   So…

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Why Video Marketing Is More Than Just Another Piece of Content

You’ve probably heard it a million times before. “Content is king.” And if you’ve spent any time online in the last year, you might’ve noticed the most prominent form of content today is video. From streaming services to social media, video is everywhere. But what makes it different from other forms of content, and why…

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The Graphic Designer Countdown to Christmas

graphic designer countdown

OK, listen. It’s the holidays. You might be one of those people who protests anything Christmas related until the week after Thanksgiving, or you could be the person who has a fully decorated tree and Michael Bublé on repeat by November 2nd. But I have some bad news for you. Whether you’re the early bird…

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Video Marketing Tips: Top Video Trends to Take Advantage of in 2021

top video trends

More than 70 percent of content consumed online is video, and on social media, video posts generate 1,200 percent more engagement than text and photo posts. Whether you like it or not, every company is a media company in 2021. So, if you’re looking to add more video into your business’s marketing strategy, here’s a…

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Mastering Headings and the Hierarchy of Text

text heading and hierarchy

How do you arrange the text content of a website page? How do you write a compelling piece of content that will keep readers skimming to your call-to-action? The answer lies in how you arrange your words, in the headings and text hierarchy. Text and design go hand-in-hand. You wouldn’t post a website blog with…

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3 Video Production Tips for Creating Powerful (& Effective) Ads

Video Production

When it comes to commercial video production, as in every industry, there’s a lot of talk about quality. People say things like, “You get what you pay for.” So when referring to quality video ads, we tend to attribute their success to the equipment and technology we use. Well, the truth is that’s not always the case.…

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