Active audience

An advertiser’s main goal when running Google Ads campaigns is to drive conversions, and the first step to doing so is for their ad to show and clicked on. Google’s search results offer stiff competition for both ad space and organic rankings, with businesses and organizations working hard to optimize their campaigns and landing pages…

Effective advertising is all about connecting with the prospective consumer and triggering their emotions. And there’s no better way to realize that feat than through storytelling. The best stories relate to a person’s life, values, beliefs, or experiences in some way. Storytelling is one of the most effective marketing strategies to adopt in 2022, as…

Having a marketing strategy as a part of your business plan is essential and not commonly overlooked. However, it’s shocking how often marketing plans are created without a clear roadmap from the first interaction to the goal completion. Without that clear direction, you could be getting hundreds of leads from your marketing campaigns that aren’t…

Creating a full-scale, successful digital marketing strategy can seem daunting. We’ve all been there. Where do you start, and once you start, where do you go from there? For most businesses, we recommend starting with product streams. Fair warning: if you’ve never done them before, they can be a bit tricky. The good news is…

Google Shopping Ads are a game-changer for e-commerce stores. Unlike standard search campaigns, Shopping Campaigns allow you to show your product listing directly on Google’s shopping search results. These listings allow searchers to view your products and compare them with competitors without ever leaving the search engine results pages. The only drawback? The setup and…

If you run a service-based business, and you run Google Ads, there is a high likelihood that you are looking for people to call your business due to seeing your ad. However, it can be hard to accurately attribute phone calls to your ads without the help of expensive call tracking software. Our Google Ads…

In the ever-changing digital marketing environment, it shouldn’t come as a surprise to PPC marketers that Google has recently announced an update. This time to discontinue two of its campaign bid strategy settings. You may have already noticed some changes regarding Google’s bidding strategy options found in your campaign settings. Google is continuing to push…

Social media marketing has become an integral pastime that has only grown in popularity since its adoption. Over 3.36 billion people use social media across the world, and that number is expected to increase to nearly 4.41 billion by 2025. Most users spend about 144 minutes a day on social media apps, providing plenty of…

Today started as any typical day for our digital marketing team. We started by updating bids on demographics, locations, ad schedule, devices, etc. All was going per usual until we noticed a few accounts that were missing a standard category on the side panel menu. The demographics tab was virtually gone. The first thought that…

One of the most common questions that we get when first engaging with a client is, inevitably: “Where is the best place to run my digital ads?” That’s a fair question and one that we encourage our clients to think about. As the saying goes, “Not all channels are created equal.” What is the primary…